Video content works. Here's Why.
Video content engages and informs the viewer in a more powerful way than traditional content. These 12 statistics will convince you that video content must be part of your marketing strategy.
- 78% of people watch online videos every week, and 55% view online videos every day. (Hubspot)
- By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
- YouTube is the second most trafficked site, after Google. (Alexa)
- 59% of executives say they would rather watch a video than read text. (Wordstream)
- 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
- Including video on landing pages can increase conversion rates by 80%. (Unbounce)
- 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)
- Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
- 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes)
- Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
- Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)
Need more convincing? check out our portfolio below.
PeopleNet can help you build effective videos that target the audience you are looking to reach. Simply contact us for more information.
PeopleNet specialises in making videos that really work for our clients. If you want to make a positive impact with your marketing contact Tony Cutting on 021 911 722 for a confidential chat.
As a guide our videos start at $NZ3500. The services can include script writing, storyboarding, voice recording, 2D & 3D Illustrations, designing, animation, music and sound effects. We can porvide video translation and video editing services if required.