Newsletters are being used less and less, slowly dropping in favour of alternative Social Media campaigns for many companies. However we still feel there is a strong case for the Newsletter to occupy a place in any Digital Marketing strategy.
Recommended frequency - Monthly or Quarterly unless you have a fully engaged audience that you feel appreciates more regular content via this Digital medium.
Used in conjunction with your website and Social Media plans. A well crafted newsletter can be used to remind fans / customers / members of articles currently on your website, upcoming events as well as a backup for those members who have yet to join the growing world of Facebook / Linkedin, Twitter etc....
We favour a well designed newsletter (Via an experienced Designer) using Campaign Monitor or a similar Newsletter system that will manage the database well for you.